By Jay Jones
One Click Sports Now
Not to borrow a phrase from some rapping hamsters with soul, but …
You can go with this …
Or you can go with that …
Umm … I’m going with the “this” option, Wink.
So, who did the logo?
The Portland, Oregon-based firm, Mutt.
Here’s their take on the new Pac-10 logo.
And here’s an analysis of the new identity.
New logo … old logo … doesn’t matter to me.
The only thing that does matter is … MAKE THE LOGO BIGGER!
(Is it me or does the lead singer of Burn Back look like Pac-10 Commissioner Larry Scott?)